Innovation culture - why disruption doesn't just come through codes

Innovation culture - why disruption doesn't just come through codes

Dec. 2, 2019

Many of the companies working with the technology offered by :hiperstream come to us because they seek innovation. The desire is thinking - and acting - differently to engage everyone from employee to consumer on the digital transformation journey. Bearing this in mind, Gisele Feth, our head of Marketing & Culture, shares a reflection on innovation and how it relates with company culture.


The experience a company intends to offer to its customers is a direct reflection of the experience it provides to its own employees. The more we dive into the challenges of tech companies looking for sustainable growth, the more we realize the power that a purposeful team and a unique way of doing things have to drive business growth.

Even the most traditional companies are starting to work with innovation processes and methodologies that are more efficient while leveraging experimentation-friendly environments. By giving no space for good or bad luck but with plenty of room for inventiveness and willingness to make mistakes, these companies started to work with agile methodologies and new management tools. What was already essential for startups was eventually embraced by traditional organizations as well. 

But is it following innovative methodologies what really leads professionals to disrupt or not? What is still needed for teams to embrace purposes, work fluidly together and indirectly generate positive business impacts?

Ping-pong tables and snack bars in the office are not the answer. Seeking different solutions to the same problems — also known as innovating — flourishes in trustworthy workplaces where creativity and problem-solving mindset are valued. These are the human skills that every company who values offering good experiences (whether to its customers or to their end consumers) should take into account.


Innovation is connected to people - not just to codes

In the past years, we’ve heard tirelessly about disruption. But technology alone isn’t enough to create innovation. People who promote change by identifying demands and creating solutions that hadn’t been thought of before.

Considering the example of financial data communication, this is the case of the manager who sets the goal of completing the digital migration by 2021. Or the leader who works to empower the team to focus more time on strategic tasks and fewer hours working on manual validation of data.

As partners, we are only able to deliver this by relying on committed people, that clearly understand the business purpose - something that also speeds up the pace of product’s development here.

Because when you talk about experience, you can't promote a discourse without putting it to work. Relying on agile methodology but also on knowledge exchange, the solution is to establish a horizontal organizational structure, working without silos. :hiperstream’s way of doing things is to be human-first. And saying this in a discourse isn’t enough - it has to reflect the culture.


Machines are better than humans - in certain jobs

This motto guides :hiperstream’s purpose. But we go further: machines are great on doing what they are programmed for. Being social and creative are human characteristics, that’s why we believe people always come first. As we work to innovate financial data analytics, we are optimizing the flow of important communications - including billing - that will directly impact the consumer's brand experience.

It may seem obvious to say that employees are the touchpoint between the brand and its audience, as well as mentioning that if the company doesn’t take care of its team, the team won’t take care of the customers. If the culture isn’t clear and well defined, it will be very difficult to come up with a working environment that represents most of the employees. And if they aren’t engaged towards embracing the same purpose, the relationship is most likely to be bad.

Is your company focused on unleashing human potential? It's time to think about it.

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