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How can your company achieve a tailored communication with the customer?
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How can your company achieve a tailored communication with the customer?

July 18, 2019
 

Bruno Lichot, Hiperstream Head of Product

Find out how integrated digital platforms can help your brand through more personal communication within our digital world.

More than establishing a connection, creating a tailored communication. More than offering information, creating meaningful relationships. In an increasingly agile world, the chances of capturing consumers’ attention are increasingly rare. To leave a mark and be noted by your customers, we must change our mindset and go above and beyond.

Along with this trend, transactional communication such as invoices also evolve constantly and must be designed in a more assertive and dynamic way. It is imperative to be the least intrusive as possible when approaching the customer, delivering exactly what they want through their preferred channels. Above all, we must use empathy. How can we overcome this challenge? How can we understand exactly what the client wants, and translate these wishes into tailored communications?

With help from technology, transforming data into customer information becomes easier every day. This information is now transformed into inputs that foster the construction of personalized, warm and effective communication. This process positively impacts the end customer and contributes to the company’s sales goals.

The way we relate to brands and companies has changed.

Nowadays, it is absolutely critical to incorporate closeness and empathy into your customer relationship strategy. Otherwise, your engagement levels will never reach their full potential. Even very objective processes, such as billing and invoicing, have evolved. The relationship has to be at a personal level and you must be able to address to your customer’s needs so that your company is remembered as a present partner, not just an invoice collector.

Analyzing your customer database allows you to understand their behavioral patterns and preferences. Using this as a starting point, you can optimize the message and be more assertive in your communications by offering what they want. Your company can benefit from tools that scan this type of data and turn it into valuable information, especially useful in communicating with customers.

Error-free communications. This is the benefit of a technology that truly adapts to any customer journey and device.

Examples of how companies can develop closer communication with customers

In the example below, we describe how this technology can be applied. Imagine a bank with a credit card product for the retail market that does not process its own credit card invoicing. The data turns out to be inaccurate. This scenario causes validation issues as well as enormous costs and efforts associated with manual invoice review. In addition, there is an invalidated invoice rate due to these errors.

Leveraging our assertive methodology for communicating with customers, we solve this situation, while optimizing the company’s internal processes. This is the opportunity for your brand to focus on its core business and entrust this technical scope of processing the communication to a dedicated platform.

“We are talking about a platform that optimizes the operational activities in such way that allows Marketing and Finance to work on relevant dates up to one month in advance, leveraging the assertiveness on targeted campaigns. The delivery can be much more personalized due to our Human-First Connect vision,” says Bruno Lichot, Head of Product at :hiperstream.

Another good example is a banking institution that has partnered with a carmaker. Along with their monthly statements, customers also received a discount voucher for a new car model. This voucher was sent specifically to its target audience: men of a certain age and social status.

It makes a big difference for customers to be impacted by targeted advertising that is tailored to their interests. This is the type of initiative that promotes more assertive action, making the customer feel special, which in turn validates their desire to buy. This proximity is a sales booster.

Scaling the communication for your business

Every company that needs to relate to its customers, on any level, can benefit from tailored communication. In addition, it can be crucial for companies without a dedicated IT department to be able to build a relationship strategy with their customers.

Getting started is quite simple. Depending on the company’s size, technical implementation can take less than a month. From this moment on, you can start to see a significant improvement in customer communications.

In addition, this technique is proven to indirectly boost sales. This humanized relationship allows you to offer services that elevate customer engagement. And that can be converted into sales.

Concluding...

You can always go beyond and create a unique experience for your client. Simply use platforms that integrate data and create new possible approaches through humanized communication.

The :hiperstream platform can propel your customer relationships to a new level. A single integration allows you to use several functionalities, including processing and validating data in a secure way.

Take the opportunity for your company to create much closer communication with your customer database, establishing this relationship through tailored communications, and drive conversion rates into sales.

Did you like this content? Read more of our articles to learn more about :hiperstream and its benefits.


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